It seems we cannot find cures fast enough.

I believe it’s better to get rid of the cause first and stay as healthy as possible. Let’s face it al least you’ll feel better.

While many people argue that benefits of newly found chemicals there are also concerns about the use of these chemicals.

Are they safe to humans? Have there been tests conducted to see the long term effects on humans?

Sadly in many instances the answer is no.

Allergic reactions continue to rise in people. We meet so many people here who are on the search for products that won’t make them break out in rashes or other discomforts.

We are proud to offer natural products which are safe to use. We are proud to use pure essential oils instead of cheap synthetic fragrances. We are proud not to include any colouring in our products which is only used to try and sell you a product. We are proud to be offering people a safe and healthy solution to everyday personal care.

We are also proud to expose what’s in the products you find on the shelf and also educate people to read and understand label information.

It’s amazing how few people actually know what they are rubbing over their bodies when they use an ordinary bar of soap or what a lady is rubbing over her lips when she uses lipstick.

Our aim here are Pure Earth is to offer you the best in natural and safe to use personal care products. Products that really will make you look and feel great.

And we back it all up with a real guarantee!

Nature offers so much. Why experiment with new chemicals on our bodies when nature already offers the best in ingredients for personal care products.

Do you like the idea of smearing animal products over your body. The thought of rubbing pig fat all over your body sounds horrible doesn’t it. Yet that’s what you’re doing when you use soap. Take a look at your soap ingredient packet. Does it contain Sodium Tallowate?

Wouldn’t it be more beneficial to cleanse yourself with plant based cleansers full of herbs and essential oils?

Compare what you’re using to Pure Earth plant based products. It’s not hard to see which one is better for you.

I hope you enjoy our natural products.

Here are what tests show about Sodium Lauryl Sulfate:

(1) SLS PENETRATES EYES AND TISSUES. Tests show that SLS can penetrate into the eyes as well as systemic tissues (brain, heart, liver, etc.) and shows long-term retention in those tissues. Especially when used in soaps and shampoos, there is an immediate concern relating to the penetration of SLS into the eyes and other tissues. This is especially important in infants, where considerable growth is occurring, because a much greater uptake occurs by tissues of younger eyes, and SLS changes the amounts of some proteins in cells from eye tissues. Tissues of young eyes may be more susceptible to alterations by SLS [1]

(2) SLS FORMS NITRATES. When SLS is used in shampoos and cleansers containing nitrogen-based ingredients, it can form carcinogenic nitrates that can enter the blood stream in large numbers. They can cause eye irritations, skin rashes, hair loss, scalp scurf similar to dandruff, and allergic reactions. [2]

(3) SLS PRODUCES NITROSAMINES (potent carcinogens that cause the body to absorb nitrates at higher levels than eating nitrate-contaminated food like hot dogs or lunch meat): Dr. David H. Fine, the chemist who uncovered NDELA contamination in cosmetics, estimates that a person would be applying 50 to 100 micrograms of nitrosamine to the skin each time he or she used a nitrosamine-contaminated cosmetic. By comparison, a person consuming sodium nitrate-preserved bacon is exposed to less than one microgram of nitrosamine. [3]

(4) SLS STRIPS MOISTURE AND OIL FRO THE SKIN. According to the Journal of Investigative Dermatology, SLS produced skin and hair damage, including cracking and severe inflammation of the derma-epidermal tissue. Skin layers may separate and inflame due to its protein-denaturing properties. [4]

(5) SLS IRRIATES SCALP AND MAY PROMOTE HAIR LOSS [5]

(6) SLS CAN DAMAGE DNA IN CELLS – according to Japanese studies. [6]

CONCLUSION:
SLS and all its cousins are very harsh detergents that strip the skin’s moisture barrier (which is linked to immunity and skin health) and causes serious health problems during testing on animals. It is linked to harming children’s eyes, denaturing protein (thereby possibly contributing to hair loss or thinning), and combines with DEA, MEA and TEA (often found in the same shampoo) to form nitrosamines, a potent carcinogen. Since it is only included in products because of its potent foaming action, the question you must consider is:
What’s more important: the foam or your health:
You CAN choose healthful alternatives:
Dare to Care What Touches Your Skin and Hair!